What if you and your best friend had a big idea? What if it changed how millions of people got their news? That is exactly what happened to Briton Hadden and Henry Luce. On March 27, 1923, these two young men -- fresh out of college -- published the very first issue of Time magazine. Their big idea was simple but clever. Most newspapers were long and hard to read. Hadden and Luce believed busy Americans needed something different: short. Clear summaries of the week's most important stories, all in one place. Each issue had a bold cover with a single face on it. The writing style was unlike anything else. Time used vivid descriptions and strong opinions instead of plain reporting. Some people loved it. Others thought it was too bold. But everyone read it. Within a few years, Time was one of the most popular magazines in the country. It inspired other news magazines to copy its style. Today, Time is still published every week. Its "Person of the Year" feature has become one of the most famous traditions in American media. Each year, the cover shows the most important person of that year.