Before April 28, 2003, buying one song was not easy. You usually had to buy an entire album for $15 to $20. Many people thought that was unfair, especially when they only liked one or two songs. Apple's Steve Jobs had an idea: let people buy individual songs for just 99 cents each. The iTunes Music Store opened with 200,000 songs. In its first week, customers purchased over one million tracks. Within a year, the store had sold 70 million songs. This was a huge change for the music industry. Record labels had relied on album sales for decades. Artists made money when fans bought whole albums. Most songs on the album were not even hits. iTunes changed that equation. Now, only hit songs generated significant sales. Some musicians loved the new system because it let unknown artists reach listeners without a record deal. Others worried that the 99-cent price tag undervalued their work. The iTunes Store also helped fight music piracy. Before iTunes, millions of people downloaded songs illegally through file-sharing services like Napster. By offering a legal, affordable alternative, Apple proved that people would pay for music if the process was easy enough.